Not only you, Everyone want to rank their website ( google search console ) in the top position. But It is not that easy. You need to work on lots of things.
Everyone thinks, just creating a website on WordPress, Wix, or web flow is enough and its ranks on google like social media posts. But there are lots of things that should have to covered by the website owner. We will discuss on How rank a website on google?
Like many e-merchants, you are probably looking to reference your e-shop at the top of Google results. And you’re right! According to the online advertising network Chikita, the 1st page of the search engine concentrates 92% of the traffic.
What’s more, the very first organic result gets nearly 32% of clicks. Not surprisingly, the click-through rate decreases as you move up the rankings…
The challenge for you is therefore not only to raise your e-shop to the 1st page of Google but also to position it as high as possible in the ranking!
For this, you need to set up an effective SEO strategy adapted to your business. Here are the 5 steps to follow:
1. Check the indexing of your site by Google
This is the first step, and the most important, because without it your e-commerce site may not appear in the search results.
In the first place, we must understand how indexing works: when web content is published or updated, Google’s robots will explore it (this is the crawl phase) to retrieve information. They are recorded in a database and then compared with the other contents present in the database. The web pages are then ranked and rendered in order of relevance at the time a user performs a search.
To check that your website is indexed by Google, type “site: www.yourwebsitename.com” in the search bar, replacing “my-site” with your domain name. If you see your pages appear, it’s because Google’s bots have already passed through your store and they will continue to check it regularly for updates.
Be aware that in general, the first pages of a site are indexed within a week of its launch. Until then, you can “force” the indexing of your most important pages by submitting their URL to Google via Search Console.
Once your site is indexed, how do you get bots to “value” it and put it at the top of the results? With an SEO strategy adapted to meet their expectations!
Indeed, Google bots are based on several criteria to judge a web page:
- Its overall performance
- The frequency of update
- The quality of the published content
- Page Rank (its popularity) etc.
It is therefore on these axes that you must focus your efforts to be positioned on the first page of Google results. An SEO audit will allow you to specify the improvements to be carried out as a priority.
2. Optimize the structure and performance of your site
This is the essential basis for any good SEO strategy: without a reliable and scalable infrastructure, your site will have very little chance of being well-referenced. Google favors fast, well-built sites with fluid navigation… everything you need to make it easier for Internet users.
Here are some ways to improve the structure of your site:
Facilitate the flow of crawlers, including checking that your robots.txt file does not block access to certain URLs. To learn more, we invite you to consult google for help on this subject.
Fix 404 errors that occur when a page on your site has been deleted and not redirected. You can spot them with tools like Google Search Console.
Offer clear and fluid navigation: your tree structure should not be too deep, that is to say, the user should not click more than 4 or 5 times to reach the different pages of your site. We also advise you to work on your internal mesh to allow it to access even more easily what it is looking for.
Improve the performance of your site to reduce the loading time of your pages and the speed of display of your content. For this, you can mobilize different levers: adapted hosting, image compression, and setting up the back office of your CMS… All these strategies are detailed in our article “Security and performance: 5 best practices to optimize your site“.
Check that your store is responsive, that is, it is displayed on mobile as well as on computer and tablet. Be aware that PayPlug offers several customizable and responsive payment page templates!
All these optimizations will allow you to offer a memorable customer experience, an undeniable asset for Google’s algorithm. For a more in-depth diagnosis, you can call on an SEO agency that will give you valuable advice on areas to improve.
Now that you have the structure of your website, let’s see what you’re going to put in it!
3. Choose the right keywords
A worked keyword strategy will allow you to improve your natural referencing, and generate traffic to your site, and above all reach the qualified audience you are looking for.
You should always consider:
- The relevance of the keyword to your activity, your objectives and your buyer personae;
- Its search volume, so as not to put your efforts on a query that is never typed by Internet users;
- SEO competition, i.e. the number and size of sites already positioned on this keyword.
This last point is essential: indeed, there is no need to try to position yourself on the expression “handbag”, because you will be in competition with retail giants such as Zalando, Galeries Lafayette, ASOS… Your chances of reaching the first page of the results on this query would be close to 0!
On the other hand, if you turn to long-tail keywords (less popular but also less competitive), you will be able to more easily achieve your goals, and target your audience accurately.
To find these keywords, the easiest technique is to use Google-related
searches. Start by typing a generic query, such as “purse”:
Then scroll down the results page to the “Related searches” section:
You will then have a selection of similar but more detailed keywords, which can be a starting point for your SEO strategy.
But you can go even further: if you click for example on “shoulder handbag”, you will see even longer related searches, therefore even more targeted and less competitive:
This is the fastest method if you’re new to this field, but there are many other ways to define your keywords!
In particular, we advise you to carry out a competitive SEO analysis to find the queries adapted to your sector of activity while standing out from your competitors.
Once your semantic field is defined, you can use the keywords it contains in the URLs of your pages, the alt text of your images, the texts of your home page, your product sheets… in order to reference you on these requests, while taking care not to harm the quality of your content.
4. Deliver quality content
Today more than ever, content is king in the field of SEO! Indeed, Google attaches increasing importance to the quality and relevance of web content to rank sites.
By “content”, understand images, videos, infographics… but especially web writing, a determining factor for your natural referencing.
To be valued by Google, text content must meet these 3 criteria:
- Original, interesting, and of quality: It must be unique, because Google penalizes duplicate content by deindexing the pages concerned. When writing your texts, also pay attention to spelling and grammar mistakes, and always think of your readers: if they enjoy reading you and find all the answers to their questions, it is because your content is successful!
- Concise and understandable: your texts must be accessible, and respond to specific requests. You can rely on one of the golden rules of SEO: 1 page = 1 target keyword (except the homepage)!
- Adapted to Google’s requirements: Be sure to use HTML markup, which will help crawlers better locate themselves in your content. In general, make sure to optimize the meta elements (tags, meta description, URL …) according to your SEO strategy.
It is essential to publish new content regularly, in order to show Google that your site is active. In this sense, it may be wise to keep a blog: it will allow you to generate traffic to your store and improve your internal networking.
We advise you to establish an editorial calendar and stick to it, by publishing weekly or bimonthly for example. It’s worth the effort since Google rewards these efforts with better SEO in search results.
Finally, your blog posts are likely to be shared on third-party sites and social networks. However, as we will see in the next part, external links are essential for SEO.
5. Establish a Linking strategy
Linking is a strategy that involves increasing the number of backlinks to your online store or blog. This is an essential aspect to improve your notoriety and positioning because Google favors in its ranking sites with many references.
How do I get these backlinks? Several options are available to you: you can collaborate with media or influencers to link to your store, have you referenced on the website of your local chamber of commerce, write guest articles on other blogs… The most important thing for an effective Linking strategy is to target websites related to your industry.
The motive of backlinks is to increase the DA score of the website. DA score you can relate with your connection. If you are good connections in the company then you will get easily hired in that company. same way, If your website backlinks are connected with top websites then definitely your website will rank in the top position. But I want to clarify that, “70% is the game of content and 30% is the game of SEO”, For ranking any content on search engines.
How Create backlinks for my website?
Creating backlinks is an easy game if you are thinking logically, and able to find right resources respect to the article or product. Like in above image, It is clearly seen the top 3 search results shows about earbuds under $100. If you are a company who has earbuds under $100 then reach our all first ranking pages and add your deal on those pages. You will also get backlinks from them, even more backlinks like 50+ backlinks.
Indeed, social networks are an inexhaustible source of backlinks: your posts can be shared and reshared, generating a large number of visits to your store.
Our article is coming to an end! You now have all the keys in hand to conduct SEO optimizations on your site, get relevant backlinks, and thus maximize your chances of reaching the 1st page of Google results.
To summarize, you must think of your SEO strategy as a pyramid: the base is the technical basis of your site, which supports all the bricks we have mentioned to improve your positioning (keywords, content, netlinking and social networks).
Final Words
For Ranking your website on the search engines, You need to work on great content. 70% of ranking depends on great relevant content with examples, and 30% of ranking depends on Search Engine optimization. With proper logic and relevancy of your brand, you will get a clear idea about Ranking websites on google.
